The New York chapters of the MRA and AAPOR present a joint opportunity

Sports Marketing Research:
An Evening with the Directors of Research
For MLB, NBA, NFL and NHL

Tuesday, February 23, 2010
Refreshments and mingling “kick-off” at 5:30 pm
“Game Time” begins promptly at 6:15 pm ending at 8 pm

State University of New York, State College of Optometry
Joseph and Roberta Schwarz Theater
33 West 42nd Street (between 5th and 6th Avenues)

We present a unique panel discussion with the Directors of Marketing Research for the four major professional sports leagues in the United States – baseball, basketball, football and hockey. Learn how each league uses marketing research to reach its target audience. The discussion will be followed by a time for questions for our panelists. This is a great opportunity to get a behind the scenes look at some of America’s most enduring and high profile cultural institutions.

Panelists:
Dan Derian, Vice President of Research and Strategic Planning, Major League Baseball
Jason Kaufman, Director, Market Research, National Basketball Association
Alicia Rankin, Director of Research and Fan Insights, National Football League
Mark Erlichson, Director of Market Research, National Hockey League

Moderator:
Jon Last, President, Sports & Leisure Research Group

This event is Free to NYMRA & NYAAPOR members.
Non-members – $20.00 (cash or check only, payable onsite)

PRC “sanctioned” event

Space is limited. You MUST RSVP to NYMRA for security access to the building – no Walk-Ins
Registration deadline: February 19, 2010

Reservations
Chrissy Anderson, Schlesinger Associates
(732) 906-1122 Ext. 226 Chrissy@SchlesingerAssociates.com

Click here to download the event flyer.

Dorothy didn’t have a clue how tricky it can be in the forst of issues we call Marketing Research.

Follow us along the red cobblestone streets of Philadelphia on April 22nd & 23rd, 2010 to the Crowne Plaza Hotel at 18th & Market Street.

We’ll give you the courage of convictions, get to the heart of what matters, and fill your brains with actionable information! New location with great pricing to make it affordable for all. There’s no place like the MRA for networking and education!

Please contact the 2010 Co-chairs regarding sponsorship and volunteer opportunities: Paul Posluszny of Marketing Systems Group at PPosluszny@M-S-G.com and Margaret Roth of Group Dynamics at mroth@groupdynamics.com

Hotel Accommodation: Hotel rate is $169 per night. April 6th cut off for special rate. Book today! To book a room, contact the Crowne Plaza at 1-866-618-0410 and reference MRA Spring Conference.

Please use the following link to register for the conference: www.easternresearchsurveys.com/mra/

If you have any questions regarding registration, please contact: Mary Ellen Fasano of Eastern Research Service, Maryellen.Fasano@easternresearch.com, 610-543-0575 ext 301 or Mary Wang of SPSS, an IBM Company, mtwang@us.ibm.com, 646-536-8500.
Become a 2010 Joint Chapter Sponsor!
Joint Chapter 2010 Flyer