Marketing Research Association - New York Chapter
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A letter from the MRA-NY President: Lance Hoffman

Filed under: MRA-NY Press Releases by Admin, September 15, 2009 @ 1:37 am

First, let me say that is a privilege and an honor to be serving as President of the greatest MRA Chapter in the country – the Greater NY MRA!  And make no mistake – I couldn’t be more sincere or ACCURATE in those words – the GREATEST MRA CHAPTER!  We have the largest membership in the entire country, as well as one of the most diverse memberships, ranging from Political, CPG, Government, Advertising, Healthcare, Pharmaceutical, Entertainment, and more.  We are certainly a melting pot of specialties, personalities, and skill-sets – and it’s great to see them all come together at our various events and networking opportunities throughout the year.  But of course, being in such an industrial area of the country can come at a price when hard times befall us – such as we have all seen in the past six-nine months.

This is certainly the most difficult and uncertain economy I have faced in my working career, and in thinking about the Chapter as well as the industry as a whole, I think it’s important to remind ourselves to look to the future and what we want those future achievements to be.  I have found that doing this helps to reinforce the little steps we must all take, even during the toughest of times, in order to achieve those future goals.

To that end, you will see many changes in the Chapter over the next few months, which we as your board believe are both the natural progression of the chapter, as well as the immediate response to the current market climate.  This newsletter is the first of many steps, being our first GREEN newsletter.  That’s right – we’re going PAPERLESS.  We think it’s a great step towards lowering costs for the Chapter as well as being environmentally conscious as a group.  More steps along these lines will be the archiving of newsletters so you can always have them at your fingertips, and the potential online hosting of a searchable Roster.
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EVENT: How Does the “Golden Rule” Apply to Client Service?

Filed under: Past Events by Admin, September 1, 2009 @ 1:47 am

Join the Greater New York Chapter
of the Marketing Research Association presents…

How Does the “Golden Rule” Apply to Client Service?
Presented by: Lisa Cooper, RTi Research
PRC Approval Pending

Tuesday September 29th 6:00 PM-9:00 PM
Cocktails and Hors d’oeuvres

See flyer for additional program details

El Parador Café
325 East 34th Street Between First and Second Avenues
(212) 679-6812 elparadorcafe.com

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Based in the hub of research and advertising industries, the Marketing Research Association New York Chapter is committed to the highest standards for all aspects of the research process. The MRA New York Chapter provides opportunities for members to advance their market research and business skills, while creating an environment for the free flowing exchange of information and fostering of community. Questions or comments regarding this site, please contact Paul Posluszny c/o M-S-G.

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