The New York chapters of the MRA and AAPOR present a joint opportunity

Sports Marketing Research:
An Evening with the Directors of Research
For MLB, NBA, NFL and NHL

Tuesday, February 23, 2010
Refreshments and mingling “kick-off” at 5:30 pm
“Game Time” begins promptly at 6:15 pm ending at 8 pm

State University of New York, State College of Optometry
Joseph and Roberta Schwarz Theater
33 West 42nd Street (between 5th and 6th Avenues)

We present a unique panel discussion with the Directors of Marketing Research for the four major professional sports leagues in the United States – baseball, basketball, football and hockey. Learn how each league uses marketing research to reach its target audience. The discussion will be followed by a time for questions for our panelists. This is a great opportunity to get a behind the scenes look at some of America’s most enduring and high profile cultural institutions.

Panelists:
Dan Derian, Vice President of Research and Strategic Planning, Major League Baseball
Jason Kaufman, Director, Market Research, National Basketball Association
Alicia Rankin, Director of Research and Fan Insights, National Football League
Mark Erlichson, Director of Market Research, National Hockey League

Moderator:
Jon Last, President, Sports & Leisure Research Group

This event is Free to NYMRA & NYAAPOR members.
Non-members – $20.00 (cash or check only, payable onsite)

PRC “sanctioned” event

Space is limited. You MUST RSVP to NYMRA for security access to the building – no Walk-Ins
Registration deadline: February 19, 2010

Reservations
Chrissy Anderson, Schlesinger Associates
(732) 906-1122 Ext. 226 Chrissy@SchlesingerAssociates.com

Click here to download the event flyer.