Winter Educational & Networking Event

The Marriage of Market Research & Market Analytics
PRC Approved – 1 hour in Research

When: Wednesday, February 16, 2011
6:00 – 9:00 PM
1 Hour Presentation
2 Hours Networking, Open Bar and Passed Hors d’oeuvres

Where: El Parador Cafe
325 E. 34th Street
New York, NY

Market Research and Market Analytics have long been two separate approaches for understanding and quantifying customer demand for products and services – but that is changing.

This 1 hour presentation focuses on the past, present and future of market analytics as it relates to market research. Exploring how information provided by customers on social media sites can be leveraged to understand many questions traditionally addressed by primary research; and concluding with a description of a Next Generation Customer Database in which purchasing behavior and customer attitudes and opinions are converged with some of the implications for the market research function.

Guest Speaker: Rhonda Knehans Drake
Click here for Rhonda’s bio

Advanced registration by February 15, 2011:  $55
Registration after February 15 & Walk-ins:  $65
Click here for the event flyer

To register contact:
Lizabeth Bloom
Schlesinger Associates – New York
212.730.6400 Ext. 102