NY & Philly JCC Agenda

“Never Let The Odds Keep You From Making Good Decisions”

April 14-15, 2011
Borgata Hotel Casino & Spa
Atlantic City, NJ

AGENDA

Thursday – April 14, 2011
8:30 AM 10:00 AM Registration & Morning Refreshments
10:00 AM 10:15 AM Opening Remarks
10:15 AM 11:15 AM Paul Hockenbury, ComCast
Balancing Risk vs. the Need to Reach Goals
11:15 AM 11:30 AM —– Break —–
11:30 AM 12:30 PM Lisa Peskin, Business Development University
Generating Sales/Maximizing Your Pipeline
12:30 PM 2:00 PM —– Lunch —–
2:00 PM 3:00 PM Jonathan Kay, Penn Schoen Berland
Untapped Potential: Mobile Health & Networked Medicine
3:00 PM 3:15 PM —– Break —–
3:15 PM 4:15 PM Wes Osborn, Unisys
Getting More with Less
4:15 PM 4:30 PM —– Announcements —–
5:30 PM 7:30 PM Cocktail Reception
Friday – April 15, 2011
7:30 AM 8:30 AM —– Breakfast —–
8:30 AM 9:30 AM Peter Johnson, m-Lightenment
Marketing Research Using Mobile: Opportunities and Challenges
9:30 AM 10:30 AM Bill Viereck, Consumer Insights Specialist
Deal the Right Card From the Deck to Get a Full House of Consumer Insight
10:30 AM 11:00 AM —– Break —–
11:15 AM 12:15 AM Greg DePalma, TiVo
DVR Impact on Marketing ROI and Reaching Your Consumers
12:15 AM 12:45 PM Raffle & Closing Remarks
12:45 AM 1:30 PM —– Boxed Lunch —–


Register Now!

Standard Registration – March 5 – April 8
Member Cost $360 | Non-Member Cost $390

On-Site Registration (day of the event)
Member Cost $400 | Non-Member Cost $440

For More Information
Mary Wang at OR
Mary Ellen Fasano at
Or Register Online at: www.easternresearchsurveys.com/mra

[click here to download the event flyer]

Hotel Accommodations
The Borgata Hotel Casino & Spa (http://www.theborgata.com) is offering a special rate of $129 per night & parking is just $5. To register contact Borgata Customer Care 1-866-MYBORGATA (1-866-692-6742) and provide the Group Code: GMRAD11. Reservations must be made by March 21, 2011 to secure the group rate.